Inept Marketing?

An e-mail just arrived from a service company, that shall be anonymous here, that tracks various stats. Included was the following:

Here's what we've found for your account:

Now, on to the updates…

This is a true statement so far as I know. But might it not be more productive, for the marketing, to include a loop in the mail merge that deletes this in the case of null fields? After all, it isn't as if their product can do something about the situation.
--ml