"If you can't afford broad cast, do narrow cast!"
Television is broadcast. One source presents itself to many.
What is Narrowcast?
My friend meant one talks with a selected few, i.e.: use direct mail which would avoid the waste of TV ads,
Now he might mean social networks, or You Tube, or podcasts, or blogs.
At which point Narrowcast becomes: "Many talking to a self selected number between few and many" with a chance that those many might talk back.
So the problem is now: get the message to those who want to hear and give them a means to respond. And let everyone listen in.
Many talk with many.
This I like.
updated in a vain attempt to improve the quality of thought. 2/29/08
tags: Dum Luks Community, U S politecs 2008