Ann writes to ask if it is fashionable to name brand names in contemporary writing. She notes that I do so and that a young friend she mentors also does. Comments, opinions and -- if you must -- facts will be gratefully entertained. Please.
As for myself, any one who gives a cursory reading to this blog knows that fashion and I are unacquainted to state it as neutrally as possible. I do name brands when I think it will increase the reader's appreciation for what I am saying. For instance a "White Mountain ice cream maker" is the classic statement of a particular design. It is as informative to the reader as saying "unlike the Beatles" in a music review. I don't think I name brands otherwise. (Pray correct me if I am wrong oh august reader.)
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